In-game advertising – Who are the gamers?
When it comes to advertising to gamers, it’s critical to know who they are. This diverse audience spans different ages, gaming platforms, genders, sexes and locations. All of these factors play an important role in deciding where and how to place ads to capture their attention and get them to participate. So who exactly are […]
Banner – What are they and how do they work?
What are video banner ads? Video banner ads combine the visual impact of video with traditional banner placement on websites and applications. Instead of using static images, these ads present short video content within the space reserved. This format offers a more interactive and engaging experience for users, while advertisers benefit from a richer and […]
