Video banner ads combine the visual impact of video with traditional banner placement on websites and applications. Instead of using static images, these ads present short video content within the space reserved. This format offers a more interactive and engaging experience for users, while advertisers benefit from a richer and more compact way to convey their message.
In the world of video games, these video banners are gaining popularity, especially as immersive technologies transform the industry. When browsing video game-related content, users encounter dynamic videos within a banner instead of a static image, providing both information and entertainment.
The main advantage is that users can learn more about a product or service without leaving the game environment. For brands, this method offers an immersive experience that can increase conversion rates.
If you’ve ever been drawn to a video while playing a game, then you’ve already experienced a banner video ad. By combining the familiar banner format with the dynamic nature of video, these ads are revolutionizing video game advertising, creating an engaging experience valued by advertisers and gamers alike.
There are mainly four types of banner video ads that publishers can integrate into their advertising space:
Playable ads: these are like small interactive trailers. They allow players to try a reduced version of the advertised game before deciding whether to download or buy it. It’s a hands-on preview that allows them to experience the gameplay and features of the game first hand.
Rewarded video ads: In this format, users choose to watch brief video content in exchange for in-game rewards. This approach turns ad viewing into a positive experience by offering players something valuable, such as extra lives, coins or power-ups, in exchange for their time.
Dynamic ads: These are like personalized advertising content. They adapt based on how the player interacts with the game, adjusting the content to their preferences, behaviors or progress within the game. This creates a more individualized and engaging advertising experience.
In-game video ads: These ads are seamlessly integrated into the game environment. They appear on elements such as billboards or screens within the virtual world, making them feel like a natural part of the game. This approach enhances immersion and authenticity by mimicking real-world advertising in the virtual environment.
Better user experience: As mentioned before, these ads are less intrusive and do not negatively affect the user experience. As they do not look like traditional ads, they are often perceived as part of the page content. In addition, they do not force the user to interact, leaving that decision in their hands.
No length limitation: Unlike other video ad formats that impose strict length limits, banner videos allow publishers and advertisers to use content of any length.
Increased engagement: Because they are non-intrusive, these ads achieve better engagement and click-through rates. They are also more visually appealing than static banners, which motivates the user to interact with them.
Perceived as disruptive: Some users find these ads disruptive to their experience, as they do not expect a video ad while playing a game.
Browser restrictions: A major limitation is the autoplay feature. Many browsers and platforms have enabled options to block videos from playing automatically, which reduces the effectiveness of this format.
Longer load time: By not using a dedicated video player, banner ads can increase load times, especially for heavy videos. This, however, may vary depending on the browser or ad design.
From Playnewmedia, we offer a wide variety of options and games to make your in-game campaign a success.
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