Exploring Roblox ADS

Brands have a new way to be present within gaming experiences, thanks to the innovative Roblox ADS system. If your brand is looking to connect with players in a different way, this is a channel you shouldn’t ignore. Want to know more? Read on.

 

Roblox ADS: An Advertising System That Will Enrich the Player Experience

One of the most appealing points of this system is how it integrates advertisements into the game experiences themselves without interrupting the user. Through Roblox ADS, brands can display ads in creative ways, such as offering rewards at key moments in the game.

For example, in life-limit games, if a player has used up all their chances, they can choose to see an ad to continue playing. This is something we have already seen in many mobile games, where users, far from feeling invaded, appreciate this type of advertising for allowing them to continue playing without having to pay. This advertising format is a clear example of how advertising can be integrated without affecting the user experience, creating a win-win for players and brands.

 

News on Roblox ADS: RDC 2024 Reveals New Tools

The Roblox Developers Conference (RDC) 2024 brought us big news regarding Roblox ADS, introducing two new ways to connect with users:

  • Search Ads: These ads allow you to appear directly in Roblox search results, where 45 million searches are performed daily. This new tool increases the chances that your experience will be placed in front of valuable players at exactly the right time, boosting visibility and engagement.
  • Video Ads with Reward Menus: This functionality allows players to earn rewards (such as Robux) simply for watching video ads. The big advantage is that these ads are integrated into the in-game menus, without interrupting the action, maximising monetisation without affecting player immersion.

 

Both developments offer developers and brands an avenue to increase monetisation by enhancing the user experience through rewards that players value.

 

Search Ads: Improve your Search Strategy in Roblox

Search Ads are a new opportunity for experiences within Roblox to rank in search results. Imagine your experience appearing just when a player is searching for something similar to what you offer. With 45 million searches per day, the chance of attracting quality, interested users is higher than ever. In addition, these campaigns are designed to increase engagement and conversion rates as players interact with experiences they are actually searching for.

 

Reward Video Ads: Frictionless Monetisation

Another great addition is Video Ads with rewards. Players in need of Robux can simply watch a video ad and, in return, earn rewards. This system, being integrated into the game’s menus, does not interrupt gameplay and creates a seamless experience for the user. For developers, this is a great opportunity to increase monetisation without requiring direct payments from the player.

This type of advertising has already been tried and tested in other markets and is well received by the community, as it offers tangible benefits without the need to spend money. Brands, for their part, gain greater exposure, and developers gain additional revenue, creating a win-win environment.

 

What does this mean for your marketing strategy?

For brands, this represents a new frontier. Roblox is no longer just a space where players create and explore worlds, but an entire ecosystem where brands can meaningfully connect with millions of users every day. The new Roblox ADS tools promise to be one of the best ways to get your message to key audiences without compromising the player experience.

At PlayNewMedia, we are already exploring these opportunities to take our own and our customers’ experiences to the next level. And we assure you, this is just the beginning. If you want to know more about how Roblox ADS can transform your marketing strategy, feel free to follow our updates.

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