Brands on Roblox, connecting with new audiences. 

Roblox has become one of the most dynamic and popular platforms in the world of video games.  

With over 66 million daily active users, it represents an unprecedented opportunity for brands looking to reconnect with new audiences. 

Many brands have already created their own environments on the platform, although for many brands the best strategy is not to create their own environment, but to cleverly integrate into existing environments. 

 

1. Massive and Diversified Reach 

Roblox has over 66 million daily active users, the majority of which are young people aged 9-24, a demographic that is difficult to reach through traditional media.  

For brands, Roblox provides the opportunity for direct exposure to a global, young and highly engaged audience. 

 

2. Immersive Brand Experiences 

Immersive experiences go beyond traditional advertising, interacting in a much more meaningful way with consumers. 

In this sense, Roblox allows you to create immersive virtual experiences, where users not only see the brand, but can interact with it, exploring its values and products in a very different way. 

 

3. Unparalleled Flexibility and Creativity 

On Roblox, creative freedom is almost limitless, allowing you to develop a brand presence on the platform that allows users to experience new forms of brand storytelling. 

Integrations allow brands to respond quickly to trends, staying aligned with what’s happening today. 

 

4. Connecting with Generation Alpha and Z 

Roblox offers something that many other platforms don’t – the ability to connect directly with Generation Alpha and Generation Z. 

These generations, born in the digital age, value authenticity, active participation and meaningful experiences, with gaming experiences being a first step to building loyalty. 

Roblox offers a unique avenue for brands looking to speak the language of the new generations. 

 

5. Innovation and Market Differentiation 

Integrations allow brands to adopt an innovative and differentiated image for the young market.  

Being present on a platform that fosters creativity and collaboration can be a powerful statement for brands that want to position themselves as leaders in their industry. 

Roblox has become a competitive advantage for brands looking to stand out in an increasingly saturated marketplace. 

 

6. Impact Measurement and Adaptability 

Roblox gives brands the ability to measure the real impact of their work almost instantly, enabling detailed tracking of user engagement. 

Metrics like these help to adjust and optimise strategies in real time, maximising your return on investment (ROI), quickly learning what kind of experiences resonate best with your audience and adapting your offerings accordingly. 

 

At Playnewmedia, we offer the best option for brands looking to take their first step into digital experiences. Click here to learn more about our work!

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